Frederick "Fritz" Louis Maytag III was born in December 1937 in Newton, Iowa. He is the great grandson of Maytag Corporation founder Federick Louis Maytag and son of Maytag Dairy Farms founder Frederick Louis Maytag II. After attending Standford University, Maytag bought Anchor Brewing Company in 1965. He owned and operated the company from 1965 – 2010. He won a James Beard Lifetime Achievement Award in 2008 for his work at Anchor. In this interview, Maytag discusses his early life; family background; Maytag Appliance Company, Maytag Blue Cheese, and the family business; growing up in Iowa; parents and siblings; education in primary school; high school education at Deerfield Academy; attending Stanford University; interest in English and Japanese studies; motorcycle trips; early jobs; moving to San Francisco; first Anchor Steam beer; memories of the Old Spaghetti Factory, North Beach, and the culture of San Francisco; buying into Anchor Brewing Company; working with Lawrence Steese; assuming full control of Anchor Brewing Company; growing team; improvements in bottling line, recipe, and distribution; move to new location in Potrero Hill; work with Gordon McDermott, Mark Carpenter, and Linda Rowe; developing an employee pension plan; impact of San Francisco weather on fermentation and brewing; growth of craft beer industry; travel to Europe for research trips; expansion of product line; 1989 Loma Prieta earthquake and release of "earthquake beer" with upside down labels; benefit of running a small business; first marriage and raising children; marriage to wife Beverly in 1987 and brewing Bride Ale; expansion of Anchor Brewing Company to include spirit production; Old Potrero Rye and Junipero gin; experience making, marketing, selling, and distributing spirits versus beer; interest in winemaking; interest in horse and racing; James Beard award in 2003; decision to retire and sell Anchor in 2010; search for a new owner; life in retirement; and hopes for the future.