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Project in process that mediates the popular imagination by asking shop owners what sort of advertising signs they'd like to see and then painting them for free, thereby artistically enhancing and updating the traditional trade of the signpainter, which is becoming increasingly scarce in the age of cheap prints. This booklet documents their endeavors. The inspiration for the design comes from the owner of the small shop while the interpretation is that of the artists who use vibrant colors, comic book characters, pop-cultural references, and lots of humor. This project was carried out in Oaxaca. --Adapted from Revista animal and Bayrol Jiménez' own website.

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