Description
Bruce Cakebread is the president and chief operating officer of Cakebread Cellars. Cakebread was born in 1956, raised in Oakland, and was educated at the University of California, Davis. He served as the chairman of the Napa Valley Vintners in 2010 and 2013. In this interview, Cakebread discusses the emphasis on quality for Napa Valley wines; compliance and the Napa Valley Agricultural Preserve; sustainability, Napa Green, and green-certified wineries; cooperation among large and small wineries in Napa Valley; the effect of climate change on winegrowing; Napa Name Protection and China; branding and national and international marketing; and future sustainability projects and goals of the Napa Valley Vintners.