Description
David Ritterbush graduated from San Diego State University in 1990. In 1991, he was hired by Dreyer’s as the Regional Marketing Manager – West, Southwest Division. Over the following sixteen years, Ritterbush was promoted to the Senior Vice President of Marketing – Packaged Products. While at Dreyer’s, Ritterbush played a central role in several key products;these include the national introduction of Dreamery, Dreyer’s new premium brand in 1999, the management of the Super Premium portfolio (including Dreamery, Godiva, and Whole Fruit), and the integration of the Häagen-Dazs brand into Dreyer’s portfolio.