Description
Bob Nealis came to Dreyer’s in 1980 as the Assistant to the Vice-President of Sales and Marketing, who at the time was Rick Cronk. Prior to this, Nealis had worked with Cronk and Rogers in their joint restaurant venture. Nealis supported Cronk’s work at Dreyer’s, including the introduction of Mud Pie and preparing and analyzing sales tracking reports. In 1982, Nealis’s work shifted to Sale and Marketing, primarily developing relationships with partner brands for which Dreyer’s managed distribution and limited sales. He also increasingly took responsibility for Dreyer’s small but emerging international Commerce, Industry, and Labor. After a twenty-six year career at Dreyer’s, Nealis retired as the Director of International Sales in 2006.