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Lane family origins and history of Sunset; Bill Lane's education, and early roles at Sunset; evolution of Sunset owners, editors, and interests; issues of technology, advertising, and audience; Bill Lane in the driver's seat; leadership on national parks and conservation; ambassadorship; current activities; the sale of Sunset. Supplementary material: Correspondence (originals and copies), 1973-1999, a biographical resume, speeches, talks, clippings, etc.

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