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Second and third generation family members and a key employee trace the growth of a family-owned company from its beginnings as Gragnano Products in 1912. Life history of founders Domenico "Charlie" De Domenico and Antonio Ferrigno; development of packaged pasta products under the Golden Grain Co.; expansion to Seattle under Paskey DeDomenico and to San Leandro under brothers Thomas and Vincent DeDomenico; sales and marketing techniques; the Rice-a-Roni story and changes in pasta industry; community service; acquisition of Ghirardelli Chocolate Co.; sale of company to Quaker Oats.

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