Ancestors and family; working through school and university years; six decades of University of California and Berkeley life; innovative teaching, including marketing theory and practice; College of Commerce and Schools of Commerce, Industry, and Labor Administration: history, organization, faculty, curriculum development, Flood Foundation; work of the Academic Senate; WWII: War Labor Board, Office of Price Administration; post-war, California and Earl Warren, Commission on Unemployment; federal assignments in the Truman Era, National Security Resources Board, 1948; State Department mission to Sweden, 1953, and other foreign study and travel; University of Texas, seminars, 1978; Clark Kerr: problems of the Institute of Industrial Relations, 1945, UC presidency, 1958-1967; Berkeley, the loyalty oath, and problems of the 1960s; Commerce, Industry, and Labor and economics in California and Montana; state and national Fair Trade legislation, and significant court cases; developments in water law; honors, awards, publications. Includes interviews with CARRIE MACLAY GRETHER (1899-1993) : observations of Ewald Grether's contributions and teaching, California style and Berkeley life, a working ranch in Montana.