Description
Nephews of Joseph Di Giorgio, immigrant founder of the Di Giorgio empire, discuss expansion from fruit and vegetable marketing organization to a diversified corporation adapting padrone system to sophisticated distribution operation. ROBERT DI GIORGIO (1911-1991), chief executive officer, talks about family origins, operations of a tightly integrated fruit company, 1920-1962, corporate diversification, land and water issues, acquisition of Tree Sweet, S&W Fine Foods, Inc., and others, 1956-1983. JOSEPH A. DI GIORGIO (1908-1989), horticulturist and viticulturist, discusses labor problems of the
1940s and late 1960s, wine industry interest, family, and farming, 1928-1966.