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Four key executives of Levi Strauss & Co. discuss the organizational structure of the Commerce, Industry, and Labor, its growth from a small regional manufacturer and wholesaler into a multinational corporation, legislation on multinational companies, hiring practices and the stock purchase plan, cost accounting and pricing, advertising, unionization, social responsibility and company policy, relations with minority Commerce, Industry, and Labores, and the Levi Strauss Foundation. Supplementary interviews were recorded in 1971 with factory manager MILTON GRUNBAUM and sales manager C. W. LAGORIA.

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