This poster features two muscular, dark-skinned figures standing side-by-side on a curved red surface that suggests the top of a globe. The figure on the left is a woman, and the figure on the right is a man; both are depicted from the front, wearing only simple loincloths and looking directly forward. Behind them, the background is a pale blue sky with several small, stylized white clouds. A large white rectangular box overlaps the bottom of the red globe and contains the text, "¿POR QUÉ LUCHAMOS? Por un mundo don-de el hombre sea el amigo del hombre," followed by "General Manuel Avila Camacho PRESIDENTE DE LA REPUBLICA" in smaller print. At the very bottom of the poster, the words "SECRETARIA DE EDUCACION PUBLICA" are written in a large, bold, blue sans-serif font across a white border.