Photograph of William Beveridge.
A vertical political campaign poster from 1945 features a black-and-white photograph of a man walking outdoors on a misty or rainy day. The central figure is William Beveridge, an older man wearing a overcoat, a three-piece suit and tie, and a dark, brimmed hat. He is captured mid-stride, walking forward and to the left, looking ahead with a smile. Behind him and to the left can be seen two other people walking in the other direction; one is another man in a similar overcoat and hat, seen from a side profile. The background is blurred, showing a paved ground and the faint outlines of bare trees. Large, bold red text above the image in a sans-serif font reads "IF YOU WANT WHAT BEVERIDGE WANTS". Superimposed over the photograph, near the man's feet, the phrase "Coming my way?" is written in a dark-outlined stylized cursive script. At the bottom of the poster, the words "VOTE LIBERAL" are printed in tall, solid red block letters.