Lord Samuel says &quot;We must export or expire&quot;: Vote Liberal and free trade

Barnard &amp; Crannis Ltd., 103, Myddleton Road, N.22

A vertical rectangular political poster features bold, sans-serif text in varying sizes and colors against a plain, off-white background. At the top, the words "LORD SAMUEL SAYS:" appear in a smaller, black font. Below this, the primary slogan "WE MUST EXPORT OR EXPIRE" is written in large, heavy black capital letters, with "EXPORT" and "EXPIRE" being the most prominent. Underneath the slogan, the words "VOTE LIBERAL AND FREE TRADE" are printed in large, bright red capital letters. The layout is centered and uses high-contrast typography to emphasize the economic message.

Title

Lord Samuel says "We must export or expire": Vote Liberal and free trade

Creator

Barnard & Crannis Ltd., 103, Myddleton Road, N.22, publisher

Published

Great Britain, 1945

Full Collection Name

British political campaign posters and broadsides, circa 1935-circa 1945s

Project Name

War Posters

Other Identifiers

BANC PIC 2005.006:025--D

Subject (Topic)

Government information
Miscellaneous: Political movements
Great Britain
Political posters, English

Type

Image

Extent

1 print (poster);;77 x 51 cm

Archive

The Bancroft Library

Note

Published by the Liberal Publication Department, 8 Gayfere Street, London, S.W.1
Part of: British political campaign posters

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Linked Resources

View collection guide

Collection

British political posters

Source of Description

Image description generated by AI (Gemini 3.0 Fast) and reviewed, February 2026 .