The horizontal poster features a composition divided into a larger top section of photographic illustration and a smaller bottom section of text. The upper portion depicts a landscape scene printed in blue shades and an image of a man in the foreground in brown. The man, shown from the chest up and positioned on the right side, wears a military-style cap and a collared uniform. He is looking upward and to the left with a neutral expression. In the mid-ground of the landscape four figures—children of various sizes—are shown walking away from the viewer on a path through a hilly, rural landscape. The bottom section of the poster consists of a dark blue horizontal band containing the text "NEW ZEALAND" in large, white, block lettering, followed by "FIGHTS for the FUTURE" in smaller, white, stylized script and block font below it. To the right of the poster, a vertical color calibration strip is visible.