A horizontal, rectangular poster features a light blue background with a cartoon character on the left and text on the right. The character is an anthropomorphic, brown, oval-shaped potato with a smiling face with two eyes, a small nose, and a wide mouth with a stalk of grain in the corner of his mouth. He wears a dark green hat, black and white shoes, and yellow sleeves on his arms and red and black trouser legs. He is depicted in a walking pose, holding an open black umbrella over his head with one hand and gesturing with his other hand, which has four fingers. To the right of the character, in a large, white cloud shape, large, dark-colored cursive text reads "I'm a Protective Food." Below this, in smaller, dark-colored serif capital letters, is the phrase "Says 'POTATO PETE'." A color calibration strip and a ruler are visible at the bottom center of the image, placed there for archival purposes.