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Description

A wide, horizontal poster features a light blue background with a white, cloud-like shape in the center. On the left side of the poster stands Potato Pete, an anthropomorphic potato character. He has a rounded, tan-colored potato body with a simple smiling face, a green hat, and a stalk of grain in his mouth. He is depicted with thin yellow arms and legs, wearing orange pants and black boots. His arms are outstretched, and to his right, the text "You need me for Proper Nourishment" is written in a dark, stylized cursive font, followed by "Says 'POTATO PETE'" in a smaller, dark serif font. A color calibration strip and a ruler are visible at the bottom center of the image, placed there for archival purposes.

Details

Title
You need me for proper nourishment say 'Potato Pete'
Creator
London : Printed for H.M. Stationery Office by J. Weiner Ltd., publisher
Published
Great Britain, 1939-1945
Full Collection Name
British and British Commonwealth war posters from the Second World war, circa 1939-circa 1945
Project Name
War Posters
Other Identifiers
BANC PIC 2005.171:067--D
Subject (Topic)
Civilian participation: Health and safety
Food supply
Health education
World War, 1939-1945--Great Britain--Posters
Type
Image
Extent
1 print (poster);;26 x 76 cm
Archive
The Bancroft Library
Note
on Verso: "Brit Lit of Infom. May 1942": "51-8928"
Part of: British and British Commonwealth war posters from the Second World war
Usage Statement
Researchers may make free and open use of the UC Berkeley Library’s digitized public domain materials. However, some materials in our online collections may be protected by U.S. copyright law (Title 17, U.S.C.). Use or reproduction of materials protected by copyright beyond that allowed by fair use (Title 17, U.S.C. § 107) requires permission from the copyright owners. The use or reproduction of some materials may also be restricted by terms of University of California gift or purchase agreements, privacy and publicity rights, or trademark law. Responsibility for determining rights status and permissibility of any use or reproduction rests exclusively with the researcher. To learn more or make inquiries, please see our permissions policies (https://www.lib.berkeley.edu/about/permissions-policies).
Linked Resources
View collection guide
Collection
Source of Description
Image description generated by AI (Gemini 3.0 Fast) and reviewed, February 2026 .

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